"DON'T," a 30 second PSA promoting HIV/AIDS testing and condom use
"DON'T" is a public service announcement that uses stark white text on a black background to grab the user's attention with a series of paradoxical, ridiculous statements. Then, once the user's attention has been grabbed, it finishes with a conventional HIV/AIDS awareness message pointing out that AIDS kills and how ridiculous the preceding statements were. We expect that users have already seen hundreds of conventional AIDS prevention education messages and probably tune them out when they come on TV or the web. This is an attempt to "shake people up" with a message that is fresh and unexpected.